Specialists in Generic
.co.uk Domain Names

100 More Smart Companies that Understand the Concept of Generic Domain Names

This is a follow-up to the original "100 Smart Companies" article, highlighting 100 more companies that are making great use of a generic domain name that exactly matches their primary line of business, or one of their main products or services.

Some of these domain names are owned by companies aiming to be synonymous with the product or service they describe, at least in the minds of web users.

Others are owned by long-established offline firms seeking to retain their leadership position online as well.

Some of these domain names redirect to an existing company or ecommerce website, or point straight to the relevant category within a larger product catalogue.

Sole traders and smaller companies have secured generic domain names to boost their credibility versus larger, more established competitors. They understand that perception is everything online, since you're interacting with customers and prospects at one remove, behind the veil of a web browser.

It's not just UK companies taking advantage of the benefits of a generic domain name; some overseas firms that ship to the UK have secured relevant names to redirect to their existing ecommerce sites.

Whether they're manufacturers, wholesalers, distributors, ecommerce sites or service providers, each of these companies has secured the unfair marketing advantages that a perfectly matched generic domain name can bring.

Learn from their experience - take steps today to secure the most appropriate domain name for your business.

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