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Search Engine Optimisation (SEO) for UK Local Businesses

A guide to improving your website's local search results

NOTE: The complete SEO report is available in PDF format.

Executive Summary

Search engines such as Google are placing more and more emphasis on the location of a business in determining the results they return for a given search query. Indeed, Google has started to return local business results for searches that don't even have a "location" specified, for example if you search for "plumber" on Google.co.uk then Google will integrate a list of plumbers close to your location into the wider search results.

Google relies heavily on being able to interpret the content of a business website in order to determine the location of the business behind it. As such, it's very important to optimise your website's content to make it more readily "findable" - the changes you make should also improve the visitor experience for people coming to your site.

This report will benefit any company that does business locally, whether you're a business with physical premises (shop, estate agent, sports centre etc.) or a business servicing a particular geographic area (electrician, delivery service etc.)

Dowload the local SEO report to learn how you can best optimise your website for local searches.

The local SEO report includes

• Optimisation tips to improve any website's readiness for local searches.
• A guide to all the top online business directories and local search sites which you can approach to get a listing for your business.
• A step-by-step template guiding you through the process of preparing your site for submission to online business directories.
• Comprehensive overview of other web promotion options for local businesses.
• "Guerilla" marketing tactics to increase your web traffic in ways your competitors may not have got around to yet.