Search Engine Optimisation (SEO) for UK Local Businesses
A guide to improving your website's local search results
NOTE: The complete SEO report is available in PDF format.
Search engines such as Google are placing more and more emphasis on the location of a business in determining the results they return for a given search query. Indeed, Google has started to return local business results for searches that don't even have a "location" specified, for example if you search for "plumber" on Google.co.uk then Google will integrate a list of plumbers close to your location into the wider search results.
Google relies heavily on being able to interpret the content of a business website in order to determine the location of the business behind it. As such, it's very important to optimise your website's content to make it more readily "findable" - the changes you make should also improve the visitor experience for people coming to your site.
This report will benefit any company that does business locally, whether you're a business with physical premises (shop, estate agent, sports centre etc.) or a business servicing a particular geographic area (electrician, delivery service etc.)
Dowload the local SEO report to learn how you can best optimise your website for local searches.
The local SEO report includes
Optimisation tips to improve any website's readiness for local searches.
A guide to all the top online business directories and local search sites which you can approach to get a listing for your business.
A step-by-step template guiding you through the process of preparing your site for submission to online business directories.
Comprehensive overview of other web promotion options for local businesses.
"Guerilla" marketing tactics to increase your web traffic in ways your competitors may not have got around to yet.