Specialists in Generic
.co.uk Domain Names

100 Smart Companies that Understand the Concept of Generic Domain Names

Each of the 100 companies below has made good use of a generic domain name that exactly matches their primary business, or one of their main products or services.

Some of these companies have used the generic domain name as their main URL, others have built a minisite around it, or forwarded it to their main website (sometimes deep into the site, pointing to the specific product or service in question).

By now, you've probably already realised that you don't need to look at the second column to know what each company does! The domain name describes the business perfectly, and it's so easy to remember that you're bound to be able to find each website again in the future...

Pick a random example from these tables, an industry or subject you're familiar with. Then think about how many companies compete in that market, how many similar products and services they offer. Dozens? Hundreds? More?

Now take another look at the domain names. In most cases, there are only a handful of ways to describe the particular product or service. Secure a matching domain name, and you're way ahead of the competition!

Finally, turn your attention to the companies behind the names. Some are household names, some are well known within their industries, others are small companies that have secured the silver bullet of an exact match generic domain name to help them get ahead in their web marketing efforts.

In many cases, you can probably think of more well-known companies associated with that niche. So why didn't they secure the generic domain name for their key product or industry? Apathy? Lack of imagination? We'll never know...

Don't repeat their mistake - take steps today to secure the most appropriate domain name for your business.

There is a follow-up to this article called "100 More Smart Companies that Get It", highlighting 100 more companies that are making great use of a generic domain name that exactly matches their primary line of business, or one of their main products or services.

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