FACT: British Internet users are six times more likely to choose a .co.uk rather than .com address when looking for information via an Internet search engine

FACT: 62% believe a .co.uk address suggests a company is local or more relevant than a .com

Source: Nominet Domain Name Industry Report

Why Buy a Generic Domain Name?

Generic domain names are valuable because they describe products, services or concepts in the same terms that people already think about them. For example, ComputerKeyboards.co.uk, EuropeanTours.co.uk, MapleSyrup.co.uk and so on.

It's effortlessly easy to remember a generic domain name, because it matches your train of thought: "I was looking for a French school... Ah yes, FrenchSchool.co.uk!"

That means you'll save money each time you advertise your URL, since the "message" will stick after fewer repetitions.

Your website will also be easier to promote offline and by word of mouth, since it's easy to spell and easy to talk about.

The right generic domain name will improve your search engine optimisation (SEO), since Google gives "exact match" domains a ranking boost (see our SEO case study and this research by SEOMoz)

It can also boost the ROI of your PPC search engine advertising by delivering more clicks and visits (see our Adwords case study).

Domain names are unique. By buying the most relevant domain name for your business, you'll secure an "unfair marketing advantage" as none of your competitors will be able to get their hands on it.

Your website will instantly appear more credible. It will stand out from the crowd every time people see your URL, for example when browsing a list of search results.

You've got perfect timing. Every day, more and more companies are becoming aware of the benefits of securing a descriptive, exact-match domain name for their business. Here are 100 examples of such companies.

Why Buy a Domain Name from us?

1. Our domain names start at just £2,000 and over 95% of our inventory is under £5,000. Why not download our latest price list (PDF) to find out just how affordable they are?
2. We market directly to our customers, so this site is the only way you can purchase one of our domain names.
3. We own every domain we sell. This lets us negotiate quickly, and get you the domain name you want without delay.
4. We have many years of experience in the domain industry, and we took part in Internet World 2008 and Internet World 2009.
5. We keep all sales transactions confidential.
6. When you buy a domain from us, you can do what you like with it (including selling it to someone else in the future.)

Your Next Step

Hopefully you now have a clearer understanding of the benefits of owning the most appropriate domain name for your niche.

Please click here to download our most current domain name list. With thousands of descriptive, memorable domain names in our inventory, there's bound to be one that meets your needs.