FACT: British Internet users are six times more likely to choose a .co.uk rather than .com address when looking for information via an Internet search engine

FACT: 62% believe a .co.uk address suggests a company is local or more relevant than a .com

Source: Nominet Domain Name Industry Report

What are the Benefits of a Generic Domain Name?

1. A generic domain name, such as the ones for sale through Memorable Domains, instantly identifies your business with its area of expertise.
   
   It effectively makes the introductions for you, since it explains what you do, without you having to. This frees you to concentrate on selling the benefits of your products or services.
   
   In a world of ever-shrinking attention spans, it helps you create an instant, lasting impression.
2. It is extremely easy to remember, because it uses the words people already automatically associate with the topic. This simplifies your advertising and marketing, since if you give people something simple, straightforward and descriptive (and easy to spell too) they will reward you by remembering it more quickly, after fewer repetitions.
   
   This is especially beneficial for offline advertising meant to drive visits to your website. A generic domain name is ideal for promoting on the radio, on TV, at trade shows, in print advertising, and in any other situation where the audience for your ads is not seated in front of a computer, since they'll remember the site they were supposed to visit hours or even days later.
3. As our AdWords case study shows, the right domain name will boost the performance of your PPC marketing campaigns by delivering a higher CTR and a greater number of clicks.
4. A strong domain name makes your business seem more credible and trustworthy. Online, your potential customers are isolated behind their web browsers. They can't look around your shop or office. Unless they're already familiar with your company, the only "signals of quality" they have to go on are the address of your website (its domain name) and the information you present once they visit that site.
   
   A memorable, premium domain name reassures your customers that they're dealing with a market leader, a company that takes its online presence seriously. It can also help you take on better-funded competitors since it elevates you from being just another company in your niche to being THE company in that niche.
5. A generic domain name makes SEO easier and more effective, since the major search engines give a ranking boost to sites that have "exact match" keywords in their domain name.
   
   It will be easier to persuade other sites to link to yours if your domain name helps your company stand out from the competition. With link-building getting harder every day, even a small edge can mean a big difference.
   
   Also, regardless of the text used to link to your site, every incoming link will also incorporate the keywords that are most important to your business since they're already in the domain name itself.
6. A strong domain name offers superb ROI because it's a one-time expense that brings lasting returns.
   
   Consider SEO consulting, generally billed on an hourly basis over months or years, or PPC advertising campaigns, which continue only so long as you're willing to keep paying for clicks.
   
   By contrast, once you've bought a premium domain name, you can keep using it forever for the same low annual renewal fee as any other domain name registration.
7. The perfect domain name gives your business an unfair marketing advantage. It's the only move that can't easily be copied by your competitors.
   
   After all, they advertise in the same places you do. They bid on the same keywords you bid on. They blog or tweet just like you do.
   
   But if you buy the perfect domain name for your business, you'll be one step ahead forever - once you own it, they can't get it...
8. You don't have to turn your back on your existing web presence just because you're buying a new domain name. You can redirect the new domain name so that visitors going to both your existing and your new domain names end up at the same site. You can then use your new, easier to remember domain name for future advertising campaigns.
   
   You could also use the new domain name to direct visitors deep into your site, to the specific page that's introducing the relevant product or service.
   
   Or you could take advantage of the new domain name to set up an specialist site about a particular product or service, or to provide more in-depth information than your corporate site allows.
9. Finally, a well-chosen domain name effectively gives you an extra line of advertising in your search engine listing.
   
   Both Google and Bing will bold the keywords inside a domain name that match the requested search terms (see "electric bicycles" example below). And with only a title line plus a couple of lines of description for a typical listing, that extra line effectively gives you 33% more visibility.

Why Buy a Domain Name from us?

1. Since we market direct to our customers, this site is the only way you can buy the domain names we are making available for sale.
2. We own outright all the domains we sell, so you don't have to worry about a third party getting involved. This allows us to negotiate deals quickly, and get you the domain name you want without delay.
3. We have many years of experience in the domain market, and have sold over 500 domain names to date. Memorable Domains exhibited at Internet World 2008 and Internet World 2009 - perhaps you saw our stand?
4. We keep the details of all sales transactions private, and do not disclose the prices paid for any of our domain names.
5. Domain names are unique, so if you buy a particular domain name from us, that will prevent your competitors from being able to get their hands on it.

Sometimes, 1+1 really can make 3

Combine a great domain name with a website that people want to return to, and you've got the perfect 1-2 punch. You're building an asset that brings real, lasting value to your business.

Here are 100 examples of companies that already "get it", i.e. organisations that have secured the domain name that exactly matches their core product or service. And just for good measure, here are 100 more.

Summary

We've seen some of the many ways the perfect domain name can add value to your business, including:

• Reduce your PPC costs
• Simplify and improve the effectiveness of your SEO efforts
• Increase the likelihood that people will click on your site listing in the search engine results over those of your competitors
• Raise the credibility and profile of your business within your industry
• Make your website easier to promote offline, or by word of mouth
• Increase the likelihood that visitors who want to find your website again will be able to do so
• Strengthen the impression that yours is the leading company within your niche

In Parting...

Hopefully you now have a better understanding of the benefits of owning the most appropriate domain name for your industry niche.

Click here to download our most current price list. With over 3,000 hand-picked names in our portfolio, there's bound to be one that meets your needs.