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Specialists in Generic |
Long-Term, Lasting ValueAds are perishable, but domain names last forever. Spend a few thousand pounds on advertising in a newspaper, and it's wrapping fish and chips a day later. Spend the same amount on a memorable, generic domain name and it will continue to generate results indefinitely. In advertising, it's all about repetition: how many times does a potential customer have to see your message (and your web address) before they're prompted to take a look at your site? Every time a new customer comes to you because they were able to remember your generic web address so easily (even if they just caught it out of the corner of their eye, or heard it shouted across a busy bar) that's less money that you have to spend on reinforcing your message. When you invest in a generic domain name, you're securing a key business asset, a prestigious piece of Internet real estate that is likely to grow in value as the web continues to mature. |