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Specialists in Generic |
Niche Dominance and Market Credibility
You've got a lot of competitors. And they're all trying to grab market share, boost repeat customer purchases, and assert their credibility to gain the trust of potential customers. On the web, perception is everything. Your potential customers are completely isolated by their web browser (hence the old joke: "On the Internet, nobody knows you're a dog!") Your web visitors can't wander around your shop, admiring the quality of your products, or sink into a comfortable chair in your tidy office while you discuss your services. All they have to go on when deciding whether to do business with you, or with one of your competitors, is the text and images on their computer screen. And that's where a generic domain name gives you an unassailable advantage! A memorable generic domain name offers instant credibility by giving you "ownership" of your market category or niche. It reassures your customers that they are dealing with a reliable company that takes its online presence very seriously: of all the companies competing in your niche, yours is the only one that has gone the extra mile and secured such a valuable web address. This trust factor is especially important in situations where potential customers have little objective information available to them to help choose between competitors, for example when they're scanning a list of search results on Google or Yahoo. A generic domain may well be the difference that closes the sale for you. |