Specialists in Generic
.co.uk Domain Names

Recognition and Recall

Your Potential Customers Don't Know You... Yet!

Your potential customers are hunting for a solution to their current problem, in the form of a product or service that meets their current need.

Unfortunately, those potential customers aren't usually looking for your company, your products or your services. After all, unless your company's a household name, they've never heard of you!

So the race is on: will it be you, or one of your many competitors, who manages to form a relationship with that potential customer first?

The Magic Click of Recognition

A descriptive domain name that exactly matches their need is a fantastic first step towards forming a relationship with a new customer.

There's a mental click! the instant they see your site's web address in the search engines or in an ad, and that click! tells them: "Hey, this company offers what I need!"

• Somebody concerned about their health and looking for a cholesterol testing service sees an ad for CholesterolTesting.co.uk... click!
• Somebody thinking of buying a new pair of glasses sees an ad for NewGlasses.co.uk... click!
• Somebody trying to find a present for a partner who loves pearls sees an ad for PearlJewellery.co.uk... click!

Information Overload

There are thousands of ads competing for the attention of your potential customers! Indeed, they're bombarded with ads every time they switch on the TV or the radio, open a newspaper or a magazine, go to the cinema, ride the underground or the buses. They're drowing in an information overload of jingles, marketing slogans and product names.

So do you really expect them to remember your obscure URL in the middle of all that clutter? That's a pretty tall order, unless you have an extraordinarily optimistic view of their interest in your company!

Slice Through the Clutter

The solution: go out of your way to help them remember it. That's where the click! factor comes in. They don't have to remember anything special, they just have to remember what they were already thinking about!

After all, a generic URL is super-duper easy to remember (and to spell!). There's no tenuous association to be formed between a "coined" product, service or company name and the need to be fulfilled. The URL is the need.

Do You Have the Click Factor?

Imagine all the places your URL might show up: newspaper ads, classifieds, flyers and brochures, on the TV or the radio, on invoices and letterheads, on fleet vehicles, on bus shelters, in magazines and trade publications, and of course online.

Now imagine that click! occurring every single time your potential customers see your URL.

The bottom line: Can you really afford to go another day without securing a memorable, generic, descriptive domain name for your business?

Contact us now to harness all the benefits of a generic domain name.